Hi Tom,
I don’t have much experience in selling larger products, but it’s impressive you offer free shipping for your items.
I think images are your best friend in standing out. Not only making the products look enticing, but having easy to read infographics. Most customers don’t read the description, but they will browse the photos, so have the sizing, materials used and any other bullet points you want to make sure the customer sees is a great practice.
What’s you favorite tip?